THE FOCUS
PR activations offer a dynamic way to spark interest and launch new products on social media. They can be executed with cost-effective materials while still delivering memorable, keepsake packaging that resonates long after the initial launch.
Collaborating with an external vendor, I orchestrated tailor-made PR activations tailored to influencer’s for major product launches. This involved conceptualization, rendering, illustration, design, and precise sizing. I liaised with vendors to generate proofs and ensured their approval by senior leadership, all while meticulously adhering to the proposed marketing budget.
ZODIAC KITS
PRIMERS PACKAGING
PRIMERS CD PACKAGING
