THE FOCUS
Creating kits is one of the most exciting aspects of packaging.
They offer a unique and engaging way to present multiple products in a beautifully crafted, gift-ready format. For beautyblender kits were seasonal fun ways to increase in-store exposure.
THE OBJECTIVE
Of the Starter Mini kit is to serve as an introductory offering for new customers, featuring mini travel sizes of our top-selling products.
To set it apart on shelves, we developed a custom molded paperboard insert engineered specifically to secure delicate glass bottles during shipping. Incorporating strategically placed cutout windows, we ensured customers could visually appreciate the premium products without relying on photography. In alignment with our commitment to eco-friendly packaging, we abstained from using plastic windows and opted for eco-friendly inks without additional finishes.
HOLIDAY KITS
Disco Inferno. This project was creatively stimulating, aiming to craft an engaging and inspiring experience for our customers.
Envisioning a scenario where the customer adorns disco-inspired makeup for a lively evening with friends, our concept development included diverse iterations for the custom-designed blender holder. Ventilation apertures were strategically incorporated to ensure proper airflow, preventing mold formation around the blender. The application of a gradient color spray, seamlessly transitioning from purple to pink, was engineered for long-lasting durability without chipping. Additionally, the Beautyblender logo was meticulously featured on a multifaceted object within the design.
